Decision Point: Creating an Ad Campaign for the Chocolate Chip Cookie

After some discussion with colleagues, you decided that the chocolate chip cookie was the best way to expand. Several months after developing the line extension chocolate chip cookie, the director asks to speak with you again.

She says, $"$We would like to come up with a good ad campaign for our chocolate chip cookie. The purpose of the ad campaign should be to make sure that what they learn about this tasty new cookie in the ad is stored in long$-$term memory so that it is relatively permanent."

Which of the following options is the best choice for the ad campaign for the chocolate chip cookie?

Select an option from the choices below and click Submit.

Develop an ad that shows a detailed story about a person searching for the perfect cookie and then finally finding and enjoying the chocolate chip cookie. In addition, have a catchy jingle playing in the background,

Develop a simple ad that shows a person enjoying the chocolate chip cookie with a catchy jingle playing in the background.

Develop an ad that shows a detailed story about a person searching for the perfect cookie and then finally finding and enjoying the chocolate chip cookie.