Decision Point: Determining the First Step

As the new business development manager you must determine the first step in revitalizing the company's sportswear business. The CEO has also indicated that speed is of the essence in finding the best way to go forward.

You believe there are three possibilities. Which would be the best choice for Decathlonwear?

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Select an option from the choices below and click Submit.

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Analyze the company's database, social media websites, and other relevant market research and big data sources to identify consumers' buying habits.

Institute a promotional campaign to increase awareness in the current target market.

Develop a new, sustainably sourced athleticwear line.

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