Decision Point: Determining Your First Step As the Junior Director of Store Operations, you need to determine where to start investigating how to reinvigorate the clothing company's mall locations. With not much to go on, you decide to base the first step of your investigation on the process of perception. Based on how consumers perceive information, which area do you think you should start investigating first? Select an option from the choices below and click Submit. 8 Investigate whether the target consumer is being exposed to store advertising. Investigate whether the target consumer is paying attention to store advertising. Investigate whether the target consumer is interpreting the advertising correctly. Submit