Decision Point: Determining Your Strategy to Increase Exposure

You must determine a strategy to increase online ad exposure to the store's target market.

Which strategy would you recommend to the director to increase exposure?

Select an option from the choices below and click Submit.

You recommend doing nothing. After all, the online campaign just recently started, and it may take time to impact consumer awareness of the online ad$.$

You recommend discontinuing the online ad program because it doesn't seem to be reaching the target consumer.

You recommend evaluating how well your target consumers detect or see the online advertisement.