Decision Point: Determining Your Target Segment The director continues, "The geodemographic analysis has been helpful in segmentation and targeting, making our marketing efforts more efficient, but we think we can do more. Marketing research has come up with three possible areas where we can focus our marketing efforts based on subcultures. We want to target a segment that has a high impact on sales, is quick to implement, and, most importantly, has a high growth potential. Which of these areas would be best?" The following table summarizes the marketing research data. Area Latinx subculture Generation Y subculture Religious subcultures Potential Impact on Sales (USD) $100 million $100 million $75 million Implementation Speed Slower Faster Slower Which of the following options would be the best segment to focus on? Select an option from the choices below and click Submit. High Growth Potential Medium Low