Decision Point: Healthy Snack Decision$-$Making Process

The director of marketing says, "Before considering the new snack line of products, I would like you to help us understand what kind of decision$-$making process the healthy snack consumer goes through and why."

Which type of decision$-$making process best characterizes the healthy snack consumer, and why?

Select an option from the choices below and click Submit.

Fast thinking would be the best way to describe the consumer's decision making process because most snacks are sold in places where consumers would be making quick decisions, like the convenience store or in the check$-$out line.

Fast thinking would be the best way to describe the consumer's decision$-$making process because most snacks rely heavily on attractive packaging and brand image to sell their products.

Slow thinking would be the best way to describe the consumer's decision making process because most consumers will take their time considering the ingredients of the snack.