Question: Decision Point: Purchasing the Cups With the coffee bean purchase process finalized, you turn your attention to the coffee cups, both ceramic and paper. All
Decision Point: Purchasing the Cups
With the coffee bean purchase process finalized, you turn your attention to the coffee cups, both ceramic and paper. All Caff Gustoso cups proudly display the Caff Gustoso logo with "Chicago Loop" printed below the logo The owners feel strongly that the Naperville location cups need to have a similar look, but with Naperville in place of Chicago Loop under the logo
Given the change to the cup design, how would you recommend handling this purchase?
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New buy
Modified rebuy
Straight rebuy
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