Decision Point: Where Do You Go from Here?

After talking with some design engineers and sales associates, you think that the audience will be resistant to your message and may not perceive the value of the program. Assuming that your analysis is correct, which of the following would be the most appropriate way to begin organizing your message?

Select an option from the choices below and click Submit.

 

a.  Tell the audience up front about the program, and offer minimal supporting evidence for the need for the program.

b.  Introduce the program gradually, and provide more supporting evidence for the need for the program.