Decision Point: Which Ad Should You Run?

Using what you have learned in your focus group, you begin your analysis of the buyer decision process. In the first stage of the process, you need to show consumers that their existing state does not equal their desired state. Which advertising strategy would be optimal for the need $($problem$)$ recognition stage?

Select an option from the choices below and click Submit.

Television ad on a fitness training television channel showing a consumer charging their phone using PowerShirt

Television ad on a home improvement television channel showing a consumer wearing PowerShirt to a gym class

Television ad during evening primetime network programming showcasing PowerShirt's style selection and power$-$generating ability