Decision Point: Your First Step

You consider the situation, roll up your sleeves, and get to work. What should be the first step you take in obtaining the information you need to help eCompeteUSA move up in the eSports industry?

Select an option from the choices below and click Submit.

Set up a meeting with the VP of Marketing and other involved parties to define the problem that needs to be solved.

Examine the secondary sources you have at hand $($public and internal databases$)$ to establish exactly what data you already have and what data you need to obtain.

Create a survey to administer to Baby Boomers to gather primary information about their purchase intention for esports events.