Decision time on Mountain Man Light beer! It is clear that the decision to be made in the case is whether the company should move forward with introducing the Mountain Man Light beer. For this week's discussion, let's share your thoughts on what you think the company should do. In your discussion post for this week, please address the following questions: 1) Should the company launch the Mountain Man Light beer using the Mountain Man brand? And most importantly WHY? Given the size of the company and the resources needed to create a new brand, let's exclude the idea of introducing light beer under another brand from our discussion. 2) How would you address some of the major concerns or disadvantages associated with your recommendation based on our week one discussion? Specifically a) If you choose to support introduction of Mountain Man Light beer using the mountain man brand, how would you address the possible brand dilution, core customer alienation and cannibalization issues? b) If you recommend not to launch the Mountain Man Light Beer, what other feasible growth strategies you can recommend to the company to help them with long term survival and growth? (Again, please do not recommend creating a new brand.) Important Notes: 1) You recommendations should align with the time frame of the case which was 2006. Please do not recommend things like social media marketing or mobile apps. They were not that popular back in 2006.