Question: Define a customer and explain why the customer is the cornerstone of marketing. Identify the differences between a marketing, production and sales orientation. List the

  • Define a customer and explain why the customer is the cornerstone of marketing.
  • Identify the differences between a marketing, production and sales orientation.
  • List the steps marketers take to define their target market.
  • Summarize the main reason an organization needs to understand their value proposition.
  • Describe the 4Psalso referred to as the marketing mix.

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