Define a digital transformation $(5$ marks$)$

$2.$ Describe, with reference to a real$-$world example, one successful

digital transformation and outline what factors led to its success $(25$

marks$)$

$3.$ It is estimated that $70\%-80\%$ of digital transformation fail. With

reference to literature, critique why the majority of digital

transformations reportedly fail $(20$ marks$)$

You are required to carry out research $($to beyond the article referenced

here$)$ and provide examples and references to real$-$world cases and other

articles to support your answer where appropriate.

$(50$ marks$)$

Question $2$: Disruptive Digital Innovation

Clayton Christensen was the pioneer of 'disruptive innovation$$ and the

prominent management thinker whose ideas on technology had a big

influence on some of today's largest companies. His work describes how

innovation can create new markets and value networks and eventually

disrupts an existing market and the way industry functions. Christensen et al$.$

$(2015)$ describes how the theory of disruptive innovation has proved to be a

powerful way of thinking about innovation$-$driven growth. With reference to

the Christensen et al$.(2015)$ article on $$What is disruptive innovation$$

$($available on Canvas$)$:

$1.$ Describe the concept of $$disruptive innovation$$ and provide examples

$(15$ marks$)$

$2.$ Outline the key criteria for disruptive innovation $(15$ marks$)$

$3.$ Describe the challenges typically experienced by organisations in

responding to the threat of disruptive innovation $(20$ marks$)$