Define an athletic platform. In determining what athletic platform to use for a sponsorship, what factors should be considered?

What is ambush marketing and why is it such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer?

Locate at least three sports marketing companies on the Internet that specialize in marketing sponsorship opportunities. What products or services are these organizations offering potential clients?

Define the following terms: consumer demand, competition, elastic demand, perception of value, variable costs

How do advances in technology influence pricing? How does the economy influence pricing decisions?

What are the four organizational objectives and how does each influence pricing?

interview five people to determine whether demand could be characterized as elastic or inelastic for the following sports products: season tickets to a favorite college basketball team's games, golf lessons from Greg Norman, and Nike KD's.