Question: Define and explain how each concept is expressed or applied via customer relationship management: Stages of Relationship Product-focus v Customer-focus Churn v Retention Customer Journey

Define and explain how each concept is expressed or applied via customer relationship management:

  1. Stages of Relationship
  2. Product-focus v Customer-focus
  3. Churn v Retention
  4. Customer Journey
  5. NPS (Net Promoter Score)
  6. Loyalty
  7. IBS (Information Backed Strategy)

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