Question: define any 3 concepts with example and explain example in your own words PT 3: Brand Positioning CHOOSE 3 CONCEPTS: Gender-bending Strategy Irrelevant Attributes Perceptual

define any 3 concepts with example and explain example in your own words

PT 3: Brand Positioning CHOOSE 3 CONCEPTS: Gender-bending Strategy Irrelevant Attributes Perceptual Map Brand Positioning Value Claims --> Features, benefits values Points of Parity & Points of Difference Horizontal vs vertical positioning Identity brands

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