Define competitors, competitive rivalry, competitive behavior, and competitive dynamics. 2. Describe market commonality and resource similarity as the building blocks of a competitor analysis 3. Explain awareness , motivation , and ability as drivers of competitive behavior 4. Discuss factors affecting the likelihood a competitor will take competitive actions 5. Discuss factors affecting the likelihood a competitor will respond to actions taken against it. 6- Explain competitive dynamics in slow -cycle , fast -cycle and standard -cycle markets