Question: Define de-individuation. Does de-individuation cause binge drinking? What can or should be done to discourage this type of behaviour? Under what conditions are we more

Define de-individuation. Does de-individuation cause binge drinking? What can or should be done to discourage this type of behaviour?

Under what conditions are we more likely to engage in social comparison with dissimilar others versus similar others? How might this dimension be used in the design of marketing appeals?

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