Define exchange and illustrate with a marketing example using the 5 conditions for exchange. 1. 2. The 4 marketing management philosophies: a. Define each of the 4 marketing management philosophies (production, sales, market- oriented, societal marketing). b. Illustrate each with a modern-day example in which they would be appropriate 3. Define customer value and illustrate with a marketing example. 4. Define customer satisfaction and illustrate with a marketing example. 5. Define relationship marketing and illustrate with a marketing example 6. Teamwork: a. b. c. Define teamwork. Why is teamwork important to the marketing function? What is meant when we say that the entire organization needs to embrace and practice good marketing principles? 7. There is a section of Chapter 1 entitled "Those to Whom the Product is Directed." Discuss the difference between sales oriented view of the customer and a market oriented view of the customer. Illustrate each of your definitions ( of sales-oriented and market-oriented) with marketing examples a. b. 8. Customer Relationship Management: Define customer relationship management (CRM). Illustrate your definition with a marketing example. a. b. 9. What is the Firm's Primary Focus given: a. The sales-oriented organization: i. Define i. Illustrate your definition with a marketing example b. The market-oriented organization i. Define i. Illustrate your definition with a marketing example 10. Why do you think marketing is important to businesses? Read what the book says and then discuss what you think