• Define experiential marketing and why it may be required for a company to be successful in today's marketplace? Provide an example where you have encountered experiential marketing as a consumer.
• How has technology changed marketing practice in recent years? Provide a specific example.
• Why does it make sense to think of products in terms of benefit delivery?
• Think of a recent shopping experience. Did the brand name of the product and its image affect your purchase? Did it affect how much you were willing to pay for the product? For what kinds of purchases do brands not matter?
• Define supply chains and the various types of companies that commonly operate in supply chains.
• Identify and describe a product you know that are distributed using an intensive distribution strategy. Do the same for selective distribution and exclusive distribution.
• For what types of products might marketers use market-penetration pricing? Provide an example.
• How do consumers benefit from product bundle pricing? Provide an example of a product bundle you have personally experienced or considered and its perceived benefits.
• List five products that you think would be most likely to use personal selling for promotion and why.
• Many consumers think direct marketing is annoying and wonder why companies still insist on mailing to them, calling them, or sending emails. Given this sentiment, why do marketers still use direct marketing?