Define innovation, and briefly explain how it differs from creativity. What is meant by innovation diffusion and how does it evolve over the industry life cycle? Select an organisation with which you are familiar or would like to research further. Review a recent innovation in this organisation and identify if it was predominantly product or process, incremental or radica and the stage this organisation is at in the industry life-cycle. Use the following questions to reflect on this organisation's innovation capabilities: - How do they confer competitive advantage to the organisation? - To what extent are innovations supported by the organisation's own complementary resources and capabilities compared to those obtained in collaboration with other stakeholders? - Do the innovations provide a sustainable source of advantage or are they easy to imitate? - Will it provide enough lead time to be able to continue to innovate and stay ahead of imitators