Define Management Problem and Research Problem for the following Scenario:

Airline Entertainment Products

You work for a company that designs and manufactures audio, navigation, and video products for the home and on an OEM (Original Equipment Manufacturer) basis for auto manufacturers. The designs include new lightweight, low-power consumption technologies that produce stunning images and sound. The board of directors has concluded that the continued growth of the airline entertainment industry, as well as the unique advantages of the company's technology, make airline entertainment systems an important potential new market. Your team has been assigned to research the feasibility of entering this new market.

Questions:

1. What is the management problem in your scenario? What is the research problem?
2. What research questions should be asked (and answered) so that the management and research problems may be addressed?
3. What information needs to be collected to further refine the identified problems and research questions?
4. What data would need to be collected and analyzed to answer your research questions? In other words, what's your methodology? (It is understood that any discussion of methodology is tentative for now, and you may change the methodology as you progress in your research.)
5. Are you carrying out the assigned case scenario as a fictitious company? Or, are you going to select a company that aligns well with your assigned case, and use the company as a source of information to aid in our research?
6. What challenges are you as a team likely to face in this research? How feasible is the research you plan and what issues or constraints should be communicated to the company executive requesting this research?