Question: Define OR briefly explain the following terms AND provide example on how they can be used by Nestle in the International context. Your examples can

Define OR briefly explain the following terms AND provide example on how they can be used by Nestle in the International context. Your examples can be real or hypothetical.

a) Competitive advantage	(2.5 marks)
b) Foreign Direct Investment	(2.5 marks)
c) Globalization	(2.5 marks)
d) Pull Strategy	(2.5 marks)

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