Question: Define post-decision dissonance and post-decision regret. Explain the four factors that affect learning. Describe attribution theory and equity theory, and explain how they relate to

  1. Define post-decision dissonance and post-decision regret.
  2. Explain the four factors that affect learning.
  3. Describe attribution theory and equity theory, and explain how they relate to dissatisfaction.
  4. Why is complaining important to marketers and how should they handle complaints?
  5. What is customer retention and what are its marketing implications?
  6. Why is it important for marketers to consider both physical and emotional detachment aspects of consumer disposition?

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