Question: Define product differentiation and discuss the role that customer perceptions play in product differentiation. Identify the three broad categories of product differentiation and two bases

  1. Define product differentiation and discuss the role that customer perceptions play in product differentiation.
  2. Identify the three broad categories of product differentiation and two bases of differentiation under each category.
  3. Explain the relationship between product differentiation and managerial creativity.

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