1. Define Push and Pull Marketing Strategies
   • Explain the fundamental difference between these two approaches in marketing.
   • Provide examples of how different social media platforms use these different strategies.
2. Push Campaigns and Interest-Based Targeting
   • Discuss how push marketing involves proactive outreach to potential customers.
   • Explain how social media advertisers use interest-based targeting to reach audiences who may not be actively searching.
   • Provide examples of how brands implement push campaigns.
3. Pull Campaigns and Intent-Based Audiences
   • Explain how pull marketing relies on attracting customers who are already looking for a product or service.
   • Identify the platforms that primarily use pull strategies in digital and social media marketing.
   • Provide examples of pull marketing strategies on social media platforms.