Question: Define push and pull strategies with 2 pros and 2 cons for each strategy. Explain to Amazon how Amazon could use each of these strategies

Define push and pull strategies with 2 pros and 2 cons for each strategy. Explain to Amazon how Amazon could use each of these strategies to expand its new experiment of large brick and-mortar- department stores. Support your answer with relevant examples.

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Push Strategy Definition A push strategy involves pushing a product or service towards the customers It typically involves aggressive promotional efforts to convince retailers to stock and sell the pr... View full answer

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