Define Qualitative Data with reference to the role, functions, sequencing and output of the data? Generally,
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Define Qualitative Data with reference to the role, functions, sequencing and output of the data?
Generally, when in the Research Process is Qualitative Data gathered?
- State (3) distinct ways in which Qualitative Data differs from Quantitative Data?
- Which is considered to be more appropriate (and why) in gathering information for Marketing purposes and decision making.
- Explain the concept of Sampling in Marketing and Audience Research.
- Explain the relationship between the Population, the Sample and the Sampling Frame.
- In most instances, Marketing and Audience Research involves taking a Sample rather than conducting a Census. Why is this the case?
- Explain (using examples) the two major categories of Errors associated with Sampling.
- A Questionnaire is Accurate if the Information obtained is Reliable and Valid. Discuss the difference between Validity and Reliability as they relate to Questionnaires
- Define each of the following Types of Data Measurement in Questionnaires, be sure to provide an example to illustrate each Measurement
- Nominal
- Ordinal
- Interval
- Discuss why it is measuring Attitudes in Marketing and Audience Research is so important. Be sure to include in your discussion a definition of an Attitude and the three ways in which Attitudinal Measurement is undertaken?
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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