Question: Define segmentation and explain why it is useful for marketers targeting sports fans. Why and how are demographic and psychographic variables used to segment consumer

Define segmentation and explain why it is useful for marketers targeting sports fans. Why and how are demographic and psychographic variables used to segment consumer audiences in the sports industry? Given what you know about consumer profiles and fan segmentation, identify five to seven demographic or psychographic variables of a consumer segment into which you might fall.

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