Question: Define sustainable competitive advantages (SCA) Do all competitors react? Explain A good SCA meets 3 criteria: define and discuss in detail Discuss the market -based

  1. Define sustainable competitive advantages (SCA)
  2. Do all competitors react? Explain
  1. A good SCA meets 3 criteria: define and discuss in detail
  1. Discuss the market -based Sources of Sustainable competitive advantages (SCA

  1. On the marketing battlefield customers are important because they generate what two things?
  1. What are some of the ways a competitor can displace another companys SCA?

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