Question: Define the following terms and please complete sentence for each to show your understanding of each term. Customer lifetime value Customer relationship management (CRM) customers

Define the following terms and please complete sentence for each to show your understanding of

each term.

Customer lifetime value

Customer relationship management (CRM)

customers

exchanges

green marketing

market orientation

marketing

marketing concept

marketing environment

marketing mix

product

relationship marketing

Stakeholders

target market

value

attitude

attitude scale

buying behavior

cognitive dissonance

consideration set

Consumer buying behavior

consumer buying decision process

consumer misbehavior

Consumer socialization

Culture

evaluative criteria

extended decision making

external search

Impulse buying

Information inputs

internal search

Learning

level of involvement

lifestyle

limited decision making

Maslow's hierarchy of needs

motive

opinion leader

patronage motives

Perception

Personality

Psychological influences

reference group

roles

routinized response behavior

Selective distortion

selective exposure

selective retention

Self-concept

Situational influences

social class

social influences

subculture

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