Question: ) Define the following variables or constructs according to marketing research principles: Brand attitudes (2.5 marks) Brand awareness (2.5 marks) Purchase intention (2.5 marks) (i)

) Define the following variables or constructs according to marketing research principles: Brand attitudes (2.5 marks) Brand awareness (2.5 marks) Purchase intention (2.5 marks) (i) (ii) (iii) (iv) S

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