1. Define the term "demographics," explain why it is important to understand demographics in marketing, and discuss the major demographic variables of interest to marketers
2. Name and briefly describe the seven generations discussed in this chapter.
3. The Generation Y, or Millennial, market is the largest generational segment in America, and also quite diverse. What are the six discrete segments of the Generation Y market, and provide insight as to opportunities for businesses in targeting these segments.
4. Define the term "social class system" and list the social classes relevant in the United States.
5. Discuss the two basic approaches to measuring social status.