Define the term marketing and with example how can e$-$marketing fulfill the definition of marketing?

Answer

Marketing is a management process responsible for identifying, anticipating and satisfying customer needs profitably. E$-$marketing can identify, anticipate and satisfy customer needs efficiently. Example: Taking a website as a major part of emarketing.

Identify needs: From customer comments, requests and complaints solicited via the web site's e$-$mail, chat rooms, observing new customer groupings identified by datamining through customer data, sales and interests $($web analytics$),$ Online surveys $($improve the site, requesting suggestions$).$

Anticipate customer needs: By asking customers questions and engaging them in a dynamic dialogue built on trust, collaborative filtering $($

amazone.com$),$ sophisticated profiling techniques using $($data mining and cookies$).$

Satisfy needs: Prompt responses, punctual deliveries, order status updates, helpful reminders, after sales services and added value services combined with the dynamic dialogue. The dialogue maintains permission to continue communicating and then adds value by delivering useful content in the right context.