Question: Define the term 'problem' in decision making problem, and explain why it is central to understanding consumer decision making process? Explain 2 factors that could

  1. Define the term 'problem' in decision making problem, and explain why it is central to understanding consumer decision making process?
  2. Explain 2 factors that could influence the problem recognition.
  3. Using one example of problem, explain two ways how marketers can apply their understanding of the problem in offering the problem solutions using a product or service.(long answer)

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