Define the terms target market and market segmentation and explain how they are related. We all are a part of a marketing segment. Often companies determine who we may be based on where we live. Read Sharon Beagles article entitled You Are Where You Live, hosted at mindful.org.  What does this article suggest? 

what is a perceptual map, and how might an organization use a perceptual map? To answer these questions, use information found at Clarita/PRIM?

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Target Market and Market Segmentation Target Market The target market is a specific group of potenti... View the full answer