Define the three levels of product categorization.  Relate these three levels to a health club. These are the three levels I want you to explain and describe them further and relate these three levels to a health club. This question is being answered for a College instructor so I would like a professional job done on this and a detailed answer.

levels of product categorization:

 Superordinate—the broadest and most abstract level (e.g., health clubs).

 

2.         Basic—the most useful category to classify products because these items have much in common with each other (e.g., weight/ powerlifting clubs).

 

3.         Subordinate—the most specific category (e.g., Nautilus Fitness Clubs).

Answer rating: 100% (QA)

INTRODUCTION Product categorization is the placement and Organisation of products into their respect... View the full answer