Question: Define the topics below and identify a best practice for valuation analysis and how it applies to the Whole Foods valuation. Terminal Value Estimation Method:

  1. Define the topics below and identify a best practice for valuation analysis and how it applies to the Whole Foods valuation.
    1. Terminal Value Estimation Method: Perpetual Growth vs. Market Multiple
    2. Cost of Capital Estimation: Firm WACC vs. Comparable Firm Benchmark

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