Question: Define value - based pricing. Adding a standard markup to the cost of the product. Attaching value - added features and services to differentiate a

Define value-based pricing.
Adding a standard markup to the cost of the product.
Attaching value-added features and services to differentiate a market offering and support higher prices, rather than cutting prices to match competitors.
Setting price based on buyers' perceptions of value rather than on the seller's cost.
Offering just the right combination of quality and good service at a fair price.
 Define value-based pricing. Adding a standard markup to the cost of

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!