Question: Define value - based pricing. Adding a standard markup to the cost of the product. Attaching value - added features and services to differentiate a
Define valuebased pricing.
Adding a standard markup to the cost of the product.
Attaching valueadded features and services to differentiate a market offering and support higher prices, rather than cutting prices to match competitors.
Setting price based on buyers' perceptions of value rather than on the seller's cost.
Offering just the right combination of quality and good service at a fair price.
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