Defining a customer group $($segment$)$ and then inventing a product or service that comprises pricing, promotion, positioning, and distribution strategy.$$Marketing plans include Market Need, Opportunity, and Sales$/$Distribution Plan $($e$.$g$.,$ Market Segments, Market Size, and Direction $($Growth$,$ Decline in $\%)).$ Consider examining demand. Value Proposition; Customer$/$Prospect$?$ Industry Characteristics $($e$.$g$.,$ Number of Customers$/$Prospects$,$ Market Positioning, Competition, Promotion, Distribution, Alliance Partners, Customer Service, USP $($Unique Selling Proposition$).$