1. Defining in your own words 4 concepts, two from each of the Chapters in the below table;
2. Explaining the context in which each concept applies;
3. Applying it to a specific business or personal example.
4. Heres an illustration of the above three steps using: Evidence-based management
   1. Definition A decision making approach in which data or facts pertaining to the issue are analyzed before making a final decision.
   2. Context This can be applied by any company small or big. For example, before launching a new product or service, the company will use a sample to test the market, collect evidence of how the product is performing and analyze it before deciding to go into full scale manufacture or abandon the product or service.
   3. Personal/Application On a personal level I can use evidence-based management when I am about to make a major or even minor decision about my career or purchase of a product or service. To do that I would gather as much information as possible about the alternatives I have before me and use those facts to inform my decision. For a career choice, for example, I would create a LinkedIn profile and use it to track companies I am interested in by reading reviews about the company and even interviewing employees at the company. For personal purchase, I would track the product reviews on the product website and use it to decide whether or not I should purchase it.
5. Contributing at least three (3) additional substantive insights to the discussion.

Chapter	Concepts	Definition	Context	Personal Example
2. Strategic Use of Information Resources	1. Five competitive forces
	2. Value chain model
	3. Resource-based view
3. Information Systems & Organizational Design	1. Matrix organization structure
	2. Managerial levers
	3. Decision rights