Defining the financial measure, identify the formula to determine the measure (e g , ROS Profit Sales) and its meaning value to the firm) comparing the performance measure to the industry average and the company 's previous performance (trend ) Select a customer buying criterion Write one paragraph...

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Defining the financial measure, identify the formula to determine the measure (e.g., ROS=Profit/Sales) and its meaning/value to

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Defining the financial measure, identify the formula to determine the measure (e.g., ROS=Profit/Sales) and its meaning/value to the firm).
comparing the performance measure to the industry average and the company's previous performance (trend?)
.
Select a customer buying criterion. Write one paragraph assessing the company's position relative to that criterion. What decisions will change to address any difference?