Defining the problem involves: identifying relevant issues and factors identifying key questions identifying possible solutions all of the above A Click Submit to complete this assessment. Which of the following is an appropriate use for qualitative research? Deciding which of two alternative TV commercials is more effective Identifying demographic profiles of your customers Identifying potential new product ideas Determining market share for your product Moving to another question will save this response "The brand manager in charge of KitchenAid small appliances wishes to develop an understanding of how, when, where, and why consumers use KitchenAid. What type of study is called for?" Qualitative research Quantitative research