Defining the problem is an iterative process

Recall that the DentMerc marketing VP Arun is in the midst of a necessarily quick review of his team's marketing research proposal for their CEO. After a brief discussion, the team agrees that they are setting out to answer the following question:

Should DentMerc enter the well-established Southeast Asian toothbrush market with a new product, the Click*Brush?

take a moment to draft an improved version of DentMerc's problem question. Then, write two to three sentences explaining why your improved version is better, making sure to reference SMART criteria (Specific, Measurable, Actionable, Relevant, and Time-bound) in your answer.