Question: Delightful Coffee terminated its evening program, which was designed increase traffic at night, when demand for coffee decreases. However, failed to deliver the desired results.
Delightful Coffee terminated its evening program, which was designed increase traffic at night, when demand for coffee decreases. However, failed to deliver the desired results. Instead, Delightful Coffee added ne items to the menu to increase morning sales. This is an example of an
innovation
strategic decision
product trial
consumer need
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