Dell representative, an MSU IT employee reported that some professors are absentminded and frequently forget where they have left their laptops. In response, Dell engineers proposed a suite of geolocation features that could help professors locate misplaced laptops.

Imagine that you are an executive at Dell and asked each department about adding these features. Here's what they said:

Engineering: Designing and building these features would require a lot of engineering time, so it would cost $$\frac{200}{?}$ machine to add them.

Sales: Institutional customers like MSU set budgets years out, so we can't charge more for this year's laptops, even if they cost more to produce.

Marketing: The features were well$-$received in a focus group. The IT decisionmakers find them extremely compelling.

Based on this information, as a Dell executive, should you recommend that Dell include these features in the machines that it markets to institutional customers like MSU?