delve into the realm where technology intersects with marketing and logistics$.$ Your task is to identify a pertinent business issue within marketing or logistics that can be addressed through technology. By crafting a compelling business case for change, you will present a proposal to senior leadership for their consideration and approval. This assignment aims to sharpen your ability to analyze business problems, propose solutions, and communicate effectively with key stakeholders.

Step $1$:$$

Technology has revolutionized marketing and logistics over the last decade. Select a business problem in marketing or logistics operations that is amenable to technology. You will build a business case for change to present to senior leadership for approval.

Step $2$:$$

Complete the$$case for change template:

Audience

Tailor the case to the specific audience. Choose your audience that you will need to communicate the change. Examples:

CEO

Board Member

Project Manager

Director$/$Manager

Employees impacted by the change

Customers

Provide $3-5$ of the most compelling reasons

for the change that will resonate with the

audience that you have chosen $($restate the

audience here$)$

Background

What current problems need to be solved?

How did we get here?

Current State

Where are we now?

Why is what we$$re doing currently not working?

What opportunities are being missed?

Risks of Not Taking Action

What future problems are anticipated if no action is taken?

What is the impact on the organization?

Benefits of Taking Action

What are the benefits of making the change?

What is the impact on the organization?

Step $3$:$$

Create a single$-$page functional map diagram showing a high$-$level view of the current business process.

Step $4$:$$

Produce an A$3$ Report showing a high$-$level picture of the planned changes. There are a considerable number of A$3$ report examples online. Your A$3$ report for this Final Project should include:

A description of the exact problem the technology injection will solve

A root cause analysis of the problem. Use the$$ from Module $1$ to guide you.

A list of potential gains from introducing the technology

A list of potential losses from failing to introduce the technology.

A list of the potential risks from introduction with mitigation strategies

Step $5$:$$

Write a supporting business case document detailing the information summarized in the A$3$ report.

The required components are:

Case for Change

Functional Diagram

A$3$ Report

Business Case Document