Demand Projection Current Quarter

Last Quarter $($Actual$)$ This Quarter $($Projected$)$

Number of

Sales People Demand per

Sales Person Total

Demand Number of

Sales People Demand per

Sales Person Total

Demand

Stores $00\mathrm{.}0002340$

Brand Last Quarter $($Actual$)$ This Quarter $($Projected$)$ Capacity

Required

Demand Percent Demand Percent

Comfort Zen n$/$a n$/$a $100\mathrm{.}0\%340$

Total $0100\mathrm{.}0\%340100\mathrm{.}0\%340$

Units $/$ Quarter Units $/$ Day

Operating capacity required to satisfy projected demand $3406$

Income Statement

Quarter $1$

GROSS PROFIT

$=$ Gross Profit $0$

EXPENSES

Research and Development $30,000$

$+$ Sales Force Expense $0$

$+$ Store Expense $136,000$

$=$ Total Expenses $166,000$

Operating Profit $-166,000$

MISCELLANEOUS INCOME AND EXPENSES

$=$ Earnings Before Interest and Taxes $-166,000$

$+$ Interest Income $5,250$

$-$ Interest Charges $0$

$=$ Income Before Taxes $-160,750$

$=$ Net Income $-160,750$

Earnings per Share $-11$

Cash Flow

Quarter $1$

Beginning Cash Balance $0$

RECEIPTS AND DISBURSEMENTS FROM OPERATING ACTIVITIES

$-$ Research and Development $30,000$

$-$ Store Expense $136,000$

$-$ Income Taxes $0$

$+$ Interest Income $5,250$

$=$ Net Operating Cash Flow $-160,750$

INVESTING ACTIVITIES

Fixed Production Capacity $240,000$

$=$ Total Investing Activities $240,000$

FINANCING ACTIVITIES

Increase in Common Stock $1,500,000$

$-$ Deposit $3$ Month Certificate $350,000$

$+$ Withdraw $3$ Month Certificate $0$

$=$ Total Financing Activities $1,150,000$

Cash Balance, End of Period $749,250$

Balance Sheet

Quarter $1$

CURRENT ASSETS

Cash $749,250$

$+3$ Month Certificate of Deposit $350,000$

LONG TERM ASSETS

$+$ Net Fixed Assets $240,000$

$=$ Total Assets $1,339,250$

DEBT

Conventional Bank Loan $0$

$+$ Emergency Loan $0$

EQUITY

$+$ Common Stock $1,500,000$

$+$ Retained Earnings $-160,750$

$=$ Total Debt and Equity $1,339,250$

World Market

Media Cost Zen Cycle

Leisure & Entertainment $10,000$

Health & Fitness Magazines $7,000$

Biking Magazines $4,500$

Sport Magazines $10,000$

Business Magazines $9,500$

New Venture Magazines $5,500$

General News Magazines $8,000$

World Market

Total number of inserts: $4$

Total major media expenses: $30,161$

At Zen Cycle Company, our mission is to bring back the joy of cycling by offering comfortable easy$-$ to$-$use bikes that make every ride a breeze. We are committed to creating safe and reliable bikes that inspire a sense of freedom in every rider using cutting$-$edge technology while leaving as little environmental impact as possible.

$1.$ Introduction Communicates reason for writing and demonstrates awareness of audience. Conclusion aligns to and evolves from development.,

$2.$ Transitioning from B$2$C to B$2$B involves strategic adjustments in market research, product customization, sales channels, and pricing strategies. Promotional efforts should shift towards educational content, personalized outreach, industry events, and robust CRM systems. Relationship marketing in B$2$B should focus on long$-$term value, customized solutions, and strong after$-$sales support. Conscious Capitalism is relevant in B$2$B as it builds trust, supports sustainability, and aligns with the values of business clients, enhancing overall relationship marketing efforts.

$3.$ The marketing plan includes a comprehensive description of the digital media impact and its influence on the overall promotional plan.

$4.$ The digital media types and options are included in a comprehensive manner. There are substantial details on specific social media platforms relating to division goals. Real$-$world data are substantially included to support the digital media option selected for the division.

$5.$ Explanation of how the digital marketing strategy will improve relationship marketing efforts is thorough and includes substantial supporting details.

$6.$ Methods for monitoring digital media are included with comprehensive details on effectiveness and strategy to meet division goals. There is a thorough plan for modifications when necessary.