Question: Demetrius has had good experience using Crest toothpaste, and he is in the habit of buying it . His level of brand familiarity for Crest

Demetrius has had good experience using Crest toothpaste, and he is in the habit of buying it. His level of brand familiarity for Crest is
brand identity.
brand preference.
brand desire.
brand recognition.
brand insistence.
Demetrius has had good experience using Crest toothpaste, and he is

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