Demographic segmentation is important when determining a target market and developing a marketing strategy. Sometimes businesses will use this information in an unethical manner. In 3-5 paragraphs; 1) Explain why demography is important, how it helps to meet organizational needs, and how it can help an organization better understand how to meet it's target market's needs. 2) Explain how demography can be used in an unethical manner, and how an organization can avoid potential pitfalls associated with unethical behavior.